{"id":4223,"date":"2023-05-31T10:17:26","date_gmt":"2023-05-31T08:17:26","guid":{"rendered":"https:\/\/www.strehn.at\/rose-story\/"},"modified":"2026-03-27T13:08:09","modified_gmt":"2026-03-27T12:08:09","slug":"rose-story","status":"publish","type":"page","link":"https:\/\/www.strehn.at\/en\/rose-story\/","title":{"rendered":"Ros\u00e9-Story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: center;\">how \u00e9verything b\u00e9gan<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;textbereich-von-h2&#8243;]<\/p>\n<h2>STREHN STANDS FOR ROS\u00c9<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]How did this come to be? The same way it so often does, when a chance encounter brings two worlds together and turns everything upside down: Suddenly. With hardly any questions. <strong>Bang!<\/strong> As a teenager, Pia Strehn was already captivated by La Vie en Ros\u00e9 \u2013 sitting on the picturesque cliffs of Nice, gazing out over the sea, with ros\u00e9 and cheese as her accomplices. At that moment, she knew: This was the way, and no other.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]However, before securing her success as a winemaker, she still had a great deal of convincing to do \u2013 outside France, ros\u00e9 was neither fish nor fowl in many people\u2019s minds. It was considered a simple wine, mostly only enjoyed by dusty old ladies and tasteless bureaucrats. This may also have been because the truly good ros\u00e9s, of which there were and are plenty, were rarely uncorked outside of France. In Austria, ros\u00e9s were often carelessly vinified in stainless-steel tanks and sold at discount prices \u2013 wines that were more of an offense than a pleasure to the palate.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Pia discovered that <strong>ros\u00e9 and barrique<\/strong> make a perfect pairing, producing finesse and character instead of boredom. The first few vintages became a time of learning, unsurprisingly requiring strong nerves and unwavering determination. Bringing ros\u00e9 to everyone\u2019s lips in Austria was a near-masochistic mission. People passionately debated the perfect temperature of the potato salad served with veal schnitzel, but when it came to wine, the equally intense discussions were limited to white or red.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Finally, 2017 became the year of truth, when everything she had learned and experienced was boldly bottled. With outstanding success. A widely read review by a Swiss wine journalist was followed by <em>Elephant in a China Shop<\/em> being surprisingly awarded the title of <strong>Austria&#8217;s best ros\u00e9<\/strong> by the renowned gourmet magazine <strong>FALSTAFF<\/strong>. The steadily growing recognition motivated Pia and her brothers Patrick and Andy to push forward with their pioneering work \u2013 because demand was also increasing. More and more wine lovers tasted the ros\u00e9s cautiously, with pursed lips at first, but they were rewarded for their curiosity.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]By 2021, <strong>90 percent of the harvest<\/strong> was used to produce ros\u00e9s. Today, the range of ros\u00e9s comprises six wines: from sparkling wine to the <em>LOVE STORY<\/em> <em>Ros\u00e9<\/em>, which is fermented in the barrel. <strong>The basis is always the red wines from Deutschkreutz.<\/strong> Blaufr\u00e4nkisch is the main grape variety, but Zweigelt, St. Laurent, Cabernet Sauvignon, Merlot, and Syrah are also used in blends. The family <strong>organically cultivates<\/strong> a total of <strong>53 hectares<\/strong> in Deutschkreutz and Neckenmarkt on a wide variety of soils.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; el_id=&#8221;sektion-rose-presse&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4226&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4224&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: center;\">tim\u00e9 trav\u00e9l<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>FROM THEN TO NOW<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Tradition and innovation are frequently cited terms. We believe that tradition is born from innovation. You have a meaningful idea and you begin to live it. Because it is successful, it transcends time. Just as style is timeless and fashion is fleeting\u2026 What sounds simple requires unwavering belief in the cause. When Pia began exploring the wonderful world of wine more than two decades ago, it marked the beginning of many passionate liaisons, each full of exciting chapters.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Each chapter lasts one year. From the first shoot to the flowering, all the way to the harvest. No two wines are alike, just as no two years are alike. Perhaps this is the truest sign of our love: <strong>wines that are not made but mature from within<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] how \u00e9verything b\u00e9gan [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;textbereich-von-h2&#8243;] STREHN STANDS FOR ROS\u00c9 [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]How did this come to be? The same way it so often does, when a chance encounter brings two worlds together and turns everything upside down: Suddenly. With hardly any questions. Bang! As a teenager, Pia Strehn was already captivated by La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4225,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-4223","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ros\u00e9-Story - Pia Strehn<\/title>\n<meta name=\"description\" content=\"Unsere Ros\u00e9-Story - Wo Leidenschaft auf zarte Nuancen trifft. 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